The Journey
Maison Georges Hobeika is a sanctuary of savoir-faire, where craftsmanship, artistry, and innovation converge. Since its founding in 1995, the House has cultivated a distinct language of couture—one where embroidery is not an embellishment but an art form. Within its ateliers, every motif is conceived in-house, each stitch a testament to the precision and virtuosity of its artisans. This dedication to embroidery is unparalleled, a rarity among contemporary maisons, ensuring that every creation carries the imprint of true haute couture mastery. From its origins in Beirut to its ateliers in Paris and beyond, the Maison has built a heritage rooted in excellence, refinement, and an unwavering pursuit of beauty.
1995: The Birth of the Maison
In the heart of Beirut, Georges Hobeika established his atelier—a sanctuary of craftsmanship where embroidery, construction, and draping became an art form. With an innate sensibility for silhouette and detail, he laid the foundation of a couture house dedicated to refinement and creativity.
2001: The Parisian Debut
The House presented its first haute couture collection in Paris in 2001, marking a defining moment in its history. This introduction to the Parisian stage signified more than an expansion—it was the beginning of an ongoing dialogue between Lebanese savoir-faire and the world of haute couture.
2010: A Parisian Address
As the Maison’s influence grew, it established its first showroom in Paris on Rue Royale in 2010, deepening its connection with an international clientele and affirming its presence in the capital of couture.
2017: Recognition Among the Greats
In acknowledgment of its savoir-faire, Maison Georges Hobeika was invited to join La Chambre Syndicale de la Haute Couture as a Guest Member in 2017, an honor reserved for houses that embody the highest standards of couture craftsmanship.
2019: A New Creative Chapter
Jad Hobeika officially joined the Maison as Co-Creative Director in 2019. Having been immersed in the world of couture from an early age, his vision brings a modern resonance to the House’s codes, ensuring its evolution while remaining faithful to its heritage.
2022: A New Parisian Showcase
The House inaugurated its new showroom on Rue François 1er in Paris, a space conceived to offer an immersive journey into the world of Maison Georges Hobeika—where craftsmanship, imagination, and couture savoir-faire converge.
2022-23: London Expansion
In December 2022, the House unveiled a pop-up boutique at Harrods, followed by a permanent concession in January 2023. This expansion brought the Maison’s creations closer to its British clientele, marking a new chapter in its international presence.
2023: A Historic Moment in Baalbek
A tribute to heritage and artistry, Maison Georges Hobeika became the first fashion house to present a prêt-à-porter collection at the ancient Temple of Baalbek in Lebanon. This landmark event reaffirmed the House’s deep cultural ties while embracing the future of fashion.
2023: An Artistic Tapestry
At its Parisian showroom, the House unveiled a bespoke tapestry celebrating the poetry of nature’s cycles. This creation encapsulates the Maison’s dedication to artistry and craftsmanship, weaving an enduring dialogue between tradition and modernity.
September 2024: A New Era on the Runway
For the first time, a Georges Hobeika collection graced the official runway of Paris Ready-to Wear Fashion Week, marking a new chapter in the House’s evolution while preserving its couture legacy.
2025: 30 Years of Savoir-Faire
This year marks three decades of Maison Georges Hobeika—a celebration of heritage, craftsmanship, and creative mastery. What began as an atelier in Beirut has flourished into a global couture house, where artistry and innovation continue to shape the narrative of contemporary elegance. As the Maison looks to the future, it remains devoted to the pursuit of beauty, perpetuating the dream that began 30 years ago.
