Behind The Designs
Maison Georges Hobeika is a sanctuary of haute couture, where tradition and innovation converge to craft garments of rare poetry. From its origins in Beirut to its Parisian showroom and global clientele, the Maison has become a byword for exquisite craftsmanship and savoir-faire, an atelier where every piece is conceived as an objet d’art. Each gown is an orchestration of light and texture, where hand-embroidered arabesques shimmer like constellations, and draping is sculpted with the precision of haute joaillerie. Embroidery is not mere embellishment here—it is a language of artistry, woven thread by thread by the Maison’s master artisans, each stitch imbued with heritage and reverence.
Georges Hobeika is a couturier of instinct and mastery, an architect of elegance. In 1995, he founded the Maison with an unwavering dedication to excellence, refining his artistry in Beirut before unveiling his collections in Paris, the sacred stage of haute couture. His virtuosity lies in his ability to sculpt fabric with the fluidity of movement, to illuminate silhouettes with the meticulous precision of embroidery, and to distill emotion into couture. Recognized for his unparalleled craftsmanship and visionary design, Georges Hobeika was honored in 2017 when Maison Georges Hobeika was named a Guest Member of La Chambre Syndicale de la Haute Couture, an accolade that consecrated its place among the world’s most exclusive couture houses. His creations are worn by royalty, discerning collectors, and luminaries of the red carpet, each gown a manifestation of beauty, savoir faire, and the timeless codes of haute couture.
Jad Hobeika, Co-Creative Director, embodies the Maison’s next chapter—a seamless continuation of its legacy, a bold evolution of its vision. Raised within the atelier, he was immersed in the language of couture from childhood, absorbing the precision, discipline, and poetry that define the House. Officially joining in 2019, he brings a contemporary perspective rooted in an unwavering respect for craftsmanship. His designs honor the House’s signature refinement while embracing new silhouettes, materials, and expressions of modern couture. With Jad’s creative direction, Maison Georges Hobeika stands at the crossroads of heritage and innovation, perpetuating its legacy while shaping the future of haute couture.
Beyond a couture house, Maison Georges Hobeika is a custodian of savoir-faire, an atelier of excellence, and a global emblem of haute couture. Each collection is an ode to elegance, each stitch a testament to artistry, each creation a fragment of couture’s eternal soul.
