Join the world of Haute Couture with Georges Hobeika Fashion house –Now hiring PR & Communications Manager- MENA Region

Responsibilities: 

1. Brand Representation & Image Management

Ensure consistent messaging aligned with the brand’s identity and values.

Monitor and manage the brand’s reputation across all platforms.

Explore Potential collaborations that might be valuable for the brand 

2. Media Relations

Build and maintain relationships with key fashion editors, journalists, influencers, and bloggers

Pitch stories, product features, and interviews to fashion media outlets.

Coordinate press releases, media kits, and look-books. 

Prepare press Kits ahead of shows 

Draft press release for key placement 

Handle interview in coordination with co-creatives 

Act as the face and voice of the brand to the public and media.

3. Event Planning & Management

Organize and manage high-profile events such as fashion shows, product launches, and exclusive parties.

Secure celebrity and influencer attendance and coverage.

Coordinate press access and media coverage give direction where needed 

Act as the face of the event and 

4. Influencer & Celebrity Outreach

Collaborate with stylists and agents to place products on celebrities for red carpets, magazine covers, and public appearances.

Negotiate and manage influencer partnerships, gifting, and endorsements

Develop event-base gifting strategies as part of our relationship-building strategy 

Manage Seasonal and special occasions gifting depending (ideation and follow up on execution process) 

Handle Celebrity fittings on ground, provide briefs for customs looks and follow up on execution process from start to end 

5. Crisis Communication

Handle sensitive situations like negative press or social media backlash.

Draft official statements and coordinate internal alignment on crisis responses.

6. Marketing Strategy alignment 

Oversee or collaborate with the marketing team on key events, media placement and reporting Track

Press coverage and compile regular PR reports.

Measure ROI of campaigns and media placements.

Use media monitoring tools to assess sentiment and engagement.

7. Fashion show preparation 

Identify the right press outlets and curate a gust list that ensure optimal exposures for both ready to wear and couture shows

Handle invitations, seating and celebrity dressing for the show 

Anticipate challenges and ensure clear communication if last minutes changes arise 

Profile required 

5+ experience in Public Relations and communications, Ideally within the luxury fashion house 

Familiarity with the luxury market codes and standards(brands tone, visual aesthetics and confidential projects) 

Educational Background: Public Relations, Fashion Communication, Luxury Fashion, Journalism, or similar