PR & Communications Manager- MENA Region
PR & Communications Manager- MENA Region Submit Application
Join the world of Haute Couture with Georges Hobeika Fashion house –Now hiring PR & Communications Manager- MENA Region
Responsibilities:
1. Brand Representation & Image Management
- Ensure consistent messaging aligned with the brand’s identity and values.
- Monitor and manage the brand’s reputation across all platforms.
- Explore Potential collaborations that might be valuable for the brand
2. Media Relations
- Build and maintain relationships with key fashion editors, journalists, influencers, and bloggers
- Pitch stories, product features, and interviews to fashion media outlets.
- Coordinate press releases, media kits, and look-books.
- Prepare press Kits ahead of shows
- Draft press release for key placement
- Handle interview in coordination with co-creatives
- Act as the face and voice of the brand to the public and media.
3. Event Planning & Management
- Organize and manage high-profile events such as fashion shows, product launches, and exclusive parties.
- Secure celebrity and influencer attendance and coverage.
- Coordinate press access and media coverage give direction where needed
- Act as the face of the brand
4. Influencer & Celebrity Outreach
- Collaborate with stylists and agents to place products on celebrities for red carpets, magazine covers, and public appearances.
- Negotiate and manage influencer partnerships, gifting, and endorsements
- Develop event-base gifting strategies as part of our relationship-building strategy
- Manage Seasonal and special occasions gifting depending (ideation and follow up on execution process)
- Handle Celebrity fittings on ground, provide briefs for customs looks and follow up on execution process from start to end
5. Crisis Communication
- Handle sensitive situations like negative press or social media backlash.
- Draft official statements and coordinate internal alignment on crisis response
6. Marketing Strategy alignment
- Oversee or collaborate with the marketing team on key events, media placement and reporting Track
- Press coverage and compile regular PR reports.
- Measure ROI of campaigns and media placements.
- Use media monitoring tools to assess sentiment and engagement.
7. Fashion show preparation
- Identify the right press outlets and curate a gust list that ensure optimal exposures for both ready to wear and couture shows
- Handle invitations, seating and celebrity dressing for the show
- Anticipate challenges and ensure clear communication if last minutes changes arise
Profile required:
5+ experience in Public Relations and communications, ideally within the luxury fashion house Familiarity with the luxury market codes and standards (brands tone, visual aesthetics and confidential projects)
Educational Background: Public Relations, Fashion Communication, Luxury Fashion, Journalism, or similar