Collectie: Couture | Fall 2025

THE NEW ORDER

This collection emerges from the friction
between self-doubt and determination, between the boxes surrounding us and our
refusal to remain contained. We honour the Masters of Haute Couture and move
forward, humbly, grounded in the timeless current that connects past and present
visionaries in our shared pursuit of transcendence and truth.


About the House
Exactly 30 years ago, Georges Hobeika opened the doors of his atelier in Beirut,
Lebanon. Today, under the shared vision of father and son, Georges and Jad, we keep
on combine exceptional materials with masterful craftsmanship to create pieces that
convey strength, sensuality, and dignity.