The Journey

Maison Georges Hobeika is a sanctuary of savoir-faire, where craftsmanship, artistry,  and innovation converge. Since its founding in 1995, the House has cultivated a distinct  language of couture—one where embroidery is not an embellishment but an art form.  Within its ateliers, every motif is conceived in-house, each stitch a testament to the  precision and virtuosity of its artisans. This dedication to embroidery is unparalleled, a  rarity among contemporary maisons, ensuring that every creation carries the imprint of  true haute couture mastery. From its origins in Beirut to its ateliers in Paris and  beyond, the Maison has built a heritage rooted in excellence, refinement, and an  unwavering pursuit of beauty. 

1995: The Birth of the Maison 

In the heart of Beirut, Georges Hobeika established his atelier—a sanctuary of craftsmanship  where embroidery, construction, and draping became an art form. With an innate sensibility  for silhouette and detail, he laid the foundation of a couture house dedicated to refinement  and creativity. 

2001: The Parisian Debut 

The House presented its first haute couture collection in Paris in 2001, marking a defining  moment in its history. This introduction to the Parisian stage signified more than an  expansion—it was the beginning of an ongoing dialogue between Lebanese savoir-faire and  the world of haute couture. 

2010: A Parisian Address 

As the Maison’s influence grew, it established its first showroom in Paris on Rue Royale in  2010, deepening its connection with an international clientele and affirming its presence in  the capital of couture. 

2017: Recognition Among the Greats 

In acknowledgment of its savoir-faire, Maison Georges Hobeika was invited to join La  Chambre Syndicale de la Haute Couture as a Guest Member in 2017, an honor reserved for  houses that embody the highest standards of couture craftsmanship. 

2019: A New Creative Chapter 

Jad Hobeika officially joined the Maison as Co-Creative Director in 2019. Having been  immersed in the world of couture from an early age, his vision brings a modern resonance to  the House’s codes, ensuring its evolution while remaining faithful to its heritage. 

2022: A New Parisian Showcase 

The House inaugurated its new showroom on Rue François 1er in Paris, a space conceived to  offer an immersive journey into the world of Maison Georges Hobeika—where  craftsmanship, imagination, and couture savoir-faire converge. 

2022-23: London Expansion 

In December 2022, the House unveiled a pop-up boutique at Harrods, followed by a  permanent concession in January 2023. This expansion brought the Maison’s creations closer  to its British clientele, marking a new chapter in its international presence. 

2023: A Historic Moment in Baalbek 

A tribute to heritage and artistry, Maison Georges Hobeika became the first fashion house to  present a prêt-à-porter collection at the ancient Temple of Baalbek in Lebanon. This  landmark event reaffirmed the House’s deep cultural ties while embracing the future of  fashion.

2023: An Artistic Tapestry 

At its Parisian showroom, the House unveiled a bespoke tapestry celebrating the poetry of  nature’s cycles. This creation encapsulates the Maison’s dedication to artistry and  craftsmanship, weaving an enduring dialogue between tradition and modernity. 

September 2024: A New Era on the Runway 

For the first time, a Georges Hobeika collection graced the official runway of Paris Ready-to Wear Fashion Week, marking a new chapter in the House’s evolution while preserving its  couture legacy. 

2025: 30 Years of Savoir-Faire 

This year marks three decades of Maison Georges Hobeika—a celebration of heritage,  craftsmanship, and creative mastery. What began as an atelier in Beirut has flourished into a  global couture house, where artistry and innovation continue to shape the narrative of  contemporary elegance. As the Maison looks to the future, it remains devoted to the pursuit  of beauty, perpetuating the dream that began 30 years ago.